What does the service look like?
Who It's For
Journalists are trained in interviewing, so it only makes sense that you are too. Speaking to the press is a skill to be honed and practice makes perfect.
Funding round, rebrand, IPO, market entry or product launch, there are certain moments when your PR campaign strategy will require your leadership team to sit down with press. Make sure they're confident and prepared.
The quote landed wrong. The framing didn't translate. The viral clip wasn't flattering. We diagnose what happened and rebuild the technique.
Our Process
Mock interview to baseline your spokesperson's strengths and gaps before training.
Half or full day on technique, message discipline, bridging, and on-camera presence.
Hostile questions, ambush scenarios, recorded review with frame-by-frame coaching.
30-minute prep session before any major interview. Keeps technique sharp.
Media Training FAQ
What does a media training session cover?
A typical Beachhut media training session covers message discipline, bridging techniques, on-camera technique for broadcast, print interview habits, hostile question preparation, and earnings call or investor day preparation. Sessions are recorded so spokespeople can review their own performance.
How long is a media training session?
Half-day workshops are typical for first-time spokespeople or topic-specific prep. Full-day sessions cover broadcast, print, hostile interview, and crisis scenarios. Multi-day intensives are available if needed.
Where does Beachhut deliver media training?
We can deliver media training in London, Dublin, and Amsterdam, plus on-site at client offices across Europe. Remote sessions are also available and are crucial as more and more interviews happen over video call.
Work With Us
Tell us who's needs to be trained, what's news you have coming up, and where you'd want to do it. We'll come back with a workshop proposal.
Let's chat