Home/Services/Executive Positioning
Executive Positioning
One of the most powerful assets in your PR campaign strategy is sat in your boardroom. We turn your leadership team from generic spokespeople into recognised thought leaders, speaking on the issues that matter to your audience in the publications, podcasts, and conferences they care about. Every bespoke scope of work created by Beachhut includes executive profiling as standard, ensuring your spokespeople are spotlighted to the journalists and publications that matter most to your investors, stakeholders, and customers.
What does the service look like?
Who It's For
You know your founder is the most credible voice but they don't yet know what to say, or where, or how often. We define the narrative and the cadence.
Your competitors' CEOs are quoted everywhere. Yours isn't. The buyers and investors who decide your category have a mental model of the space that doesn't include you.
Series B, IPO, market entry, rebrand. The CEO needs to be visible and credible before the announcement, not invented for it.
Our Process
Learn what matters to you. From topics currently in the newscycle to forward looking takes, we want to understand your opinions.
Define your narrative and tone of voice, as an individual, but aligned with the wider company goals.
Identify the publications, podcasts and events that matter to you and your audience.
Pitch and generate coverage with quarterly reviews to discuss learnings and fresh angles.
Executive Positioning FAQ
What is executive positioning?
Executive positioning is the work of turning your senior leadership team into credible, recognised voices in your industry. It includes bylined article placement, podcasts and interviews, event speaker slots, and the personal narrative development that makes all of those land.
Why does my leadership team need to speak to media?
Founders and CEOs are the most powerful brand asset most tech companies have, and the most underused. A well-executed executive profiling programmes drives buyer trust, attracts senior hires, opens doors with investors, and shapes the press conversation about the category.
What's the difference between executive positioning and personal branding?
Personal branding is consumer-flavoured. Executive positioning is B2B-specific: the goal is to be the credible voice on your category to the buyers, investors, and journalists who matter to your company.
Work With Us
Tell us about your company, your leadership team, and where you'd love to see coverage. We'll come back with an honest assessment of the best PR campaign strategy for you.
Let's chat