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Crisis Communications
Data breaches. Leaked acquisitions. Founder departures. We've been there for all of it, and we know that your initial response decides whether you control the narrative or it controls you. We prepare crisis comms plans in advance so you're prepared for anything that's thrown at you.
What does the service look like?
Who It's For
When things go wrong, your initial response decides whether you control the narrative or it controls you. Don't rush a statement, speak with one of the team for advice.
You don’t have holding statements prepared, a war-room protocol in place, or a clear chain of approval for press responses. In a crisis, having those foundations ready is one of the most valuable forms of protection you can buy.
The last crisis didn't go well. Coverage was unflattering. Leadership response was slow. Now is when you build the muscle to handle the next one.
Our Process
Understand the facts, the stakeholders, and the press exposure.
Draft and approve a holding statement. Setup the war-room.
Agree press response strategy. Stakeholder briefings. Message discipline across all channels.
Reputation recovery, narrative reset, and a lessons-learned audit.
Crisis Comms FAQ
What counts as a crisis for a tech company?
Any moment where the press conversation about your company is at risk of running ahead of you. Some examples inclide: data breaches, leaked acquisitions, founder or executive departures, regulatory action, customer-impacting outages, and damaging product launches.
How does Beachhut respond to a crisis?
Every situation is unique and requires a bespoke response. For existing clients we have crisis playbooks. For new clients, we triage and help manage the press response as fast as we can, in collaboration with your stakeholders.
Do I need crisis comms before a crisis happens?
Yes. Crisis preparedness is the cheapest insurance you can buy. Companies that have done the work in advance handle their first crisis better than ones that haven't.
Work With Us
Whether you're wanting to prepare or dealing with a crisis currently. Send us a note and we'll come back with an honest assesment of how we can help.
Let's chat